Rihanna- We Found Love ft. Calvin Harris Anylsis

The video is not continuos and the video has different scenes about every 2 seconds and they have done this to keep the attention of the viewers because the younger audience has a shorter attention span and the video is aimed at a teenage audience.
The video's purpose is to show that they love each other in the start and in the end they start arguing and then Rihanna walks out. the video also shows the same scenes in different periods of time to show what has changed in their relationship and how the arguing is effecting them. in the video there is a scene where there is red colour in a kind of black and white scene and this is done to show that there is colour in their love and near the end they have shown a burnt out cigarette and they have done this to show that all of the colour in their lives have faded away like a cigarette.

In the First picture it shows that their relationship is bright and colourful like fireworks and in the 2nd picture she is walking out of the door because of the arguments and fights